Reimagining Retail: River Island's Tech Driven Customer Experience
Description
In this mini episode of Marketing in the Madness, River Island’s CIO Simon Pakenham-Walsh reveals how one of the UK’s biggest fashion retailers is reinventing the customer experience through technology - both online and in-store.
After a “summer of reset,” the brand is doubling down on innovation, data, and seamless shopping journeys.
What you’ll hear:
- From RFID-powered “dump bucket” self-checkouts to smart fitting rooms that recommend your next size — River Island is redefining frictionless retail.
- How Simon’s team is uniting website, app, and store tech into one connected system where customers can browse, buy, and return anywhere.
- Why River Island’s focus on data, agility, and micro-experiments is shaping the future of retail innovation and customer experience design.
This isn’t just a tech upgrade, it’s a retail revolution built for the next generation of shoppers.
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Simon Pakenham-Walsh
https://www.linkedin.com/in/simon-pakenham-walsh/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in the Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/
United States
