Rental Roundtable #80: The Customer-Obsessed Strategy Behind a Fast-Growing Rental Company
Update: 2025-12-04
Description
When Mike Rhima immigrated to the U.S. at 21, he didn’t speak English and hardly had any savings. Today, he runs EZ Equipment Rental in Dallas, built through customer obsession and steady growth.
In this episode of The Rental Roundtable, Mike shares how the ARA and TRA helped him enter the industry, the digital marketing strategy that drives his utilization, and the hands-on leadership style that keeps customers coming back.
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