Retail Media Isn’t Just a Channel. It’s a Strategy with Akshay Singh - The Voiro Podcast
Description
Season 7, Episode 5: In this episode of The Voiro Podcast, Kavita Shenoy (CEO, Voiro) speaks to Akshay Singh (Majid Al Futtaim) about the rapidly evolving world of retail media, especially in the UAE.
They break down:
- Why retail media is not the same as e-commerce—and how it's becoming a major profit engine for retailers.
- The growing role of first-party data, clean rooms, and offsite monetisation.
- Why measuring incrementality is a better north star than just ROAS or CTR.
- The need for data transparency, third-party validation, and mutual maturity between brands and retailers.
- Where AI and Agentic AI will play a game-changing role—in media planning, campaign automation, and smart selling.
Akshay shares honest insights from the ground, drawing from his experience across India, Southeast Asia, and the Middle East, and leaves us with a simple truth: Retail media will only grow if both sides—brands and retailers—collaborate, challenge each other, and standardise the rules of the game.
Listen in for a sharp, insightful view on the future of retail monetisation.
Guest: Akshay Singh, VP Retail Media Products & Analytics, Majid Al Futtaim
Host: Kavita Shenoy, CEO, Voiro
About Voiro: Voiro is an ad monetisation infrastructure company that powers premium media and commerce platforms across streaming, digital, gaming, and fintech. Learn more at www.voiro.com or follow us on LinkedIn.
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