🚀 Season 6, Episode 3: Join us for a captivating episode as Kavita Shenoy (CEO, Voiro) and Soumya Gupta (Thecore and TheSignal) delve into the dynamic world of media, ad monetisation, and technological innovations.

From the impact of AI on content creation to the surprising resurgence of radio and the intricacies of ad monetisation, this episode is packed with insightful discussions.

Highlights include:

⚡️Media trends over the past year and the constant evolution in the industry.

⚡️Radio's unexpected comeback and its strategic positioning in the modern media landscape.

⚡️The critical role of AI in shaping future content strategies and the challenges surrounding regulation.

⚡️The resilience of print media in India, driven by regional language pride and local relevance.

⚡️An exploration of the film distribution challenges and the strategic plays by PVR-Inox.

⚡️A preview of what's next for The Impression and the broader media landscape in the face of massive mergers and a shifting focus towards advertising as a core revenue stream.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

Subscribe to TheSignal here: https://theimpression.thesignal.co/subscribe

EY Report: https://www.ey.com/en_in/media-entertainment/reinvent-india-s-m-e-sector-is-innovating-for-the-future

CC: TheCore, Microsoft, EY, Ashish Pherwani, Deccan Herald, Mint, Daily Thanthi, MinMini, PVR, Uber, Good Glam, Flipkart, Myntra, Purplle, Nykaa

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