DiscoverThe WARC PodcastRetail media’s creative conundrum
Retail media’s creative conundrum

Retail media’s creative conundrum

Update: 2025-07-15
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Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WARC at Cannes Lions to explore how the industry can respond.

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Retail media’s creative conundrum

Retail media’s creative conundrum

WARC