In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today.

Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. 

She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public.”

We also dive into the rise of women in SaaS, the power of expanding your network, and the courage it takes to own your voice as a leader.

If you’re ready to rethink GTM with a more human, impactful lens — this conversation is packed with insights.