Rethinking Lead Generation Strategies - Sam O'Brien
Description
In this episode of "It's Marketing's Fault," host Eric Rutherford engages with Sam O'Brien, Vice President of Marketing at Dealfront, to explore the evolving landscape of lead generation and sales strategies.
Sam challenges the notion that lead generation is obsolete, advocating for its continued relevance alongside demand generation. He emphasizes the importance of targeted marketing and the strategic use of gated content to build trust and convert prospects.
The discussion delves into Dealfront's innovative approach, combining insights from Leadfeeder and Echobot to enhance sales intelligence and web visitor identification.
Sam highlights the shift in buyer behavior, noting the growing complexity of buying groups and the increasing role of self-service in larger deals.
The conversation underscores the value of precise targeting and collaboration between sales and marketing to optimize resources and drive successful outcomes.
https://www.dealfront.com/
https://www.linkedin.com/in/samuelwobrien/
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