Rethinking Ripeness: A Fresh Take on Food Waste
Update: 2025-07-10
Description
Matthew Aronson, Chief Revenue Officer at Verdant Technologies, joins us to share how extending the life of fresh produce can reduce waste, improve supply chains, and deliver more nourishment to more people. He breaks down the science behind Verdant’s shelf-life-extending innovation, why broccoli ships with ice (and why it shouldn't), and how risk aversion slows food systems progress.
This is a conversation about the real-world challenges of scaling agricultural tech—and the potential to change the way fresh food moves around the world.
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