Revolutionizing Retail: Unleashing the Power of Live Commerce with Liz Kressel
Description
Revolutionizing Retail: Unleashing the Power of Live Commerce with Liz Kressel
Imagine a world where shopping becomes a seamless blend of content, commerce, and community all happening live on the same screen. Sounds too good to be true, right? Well, get ready to be blown away as we chat with Liz Kressel of Lizard Strategy, uncovering the fascinating realm of live commerce and its potential to revolutionize industries ranging from fashion and beauty to home decor and insurance.
We delve into the incredible impact live commerce can have on the retail landscape, expanding on its ability to cultivate a strong sense of community and brand loyalty. Liz shares her expertise on making the most of your live commerce experience – from leveraging technology to hosting on your own website – and how to avoid common e-commerce pitfalls. Don't miss this enlightening and inspiring conversation that will leave you eager to explore the exciting world of live commerce for yourself!
KEYWORDS: Live Commerce, Content, Commerce, Community, Social Media, Websites, Brand Loyalty, Retail Chains, Pre-Recorded Videos, Replays, Liz Kressel, Lizard Strategy, E-Commerce, Shopping, Technology, Retail, Business, Culture
ABOUT LIZ:
Liz is an ecommerce strategist and innovator, optimizing and launching revenue streams for both Investors and Brands. She was an early pioneer in the shoppable content space creating content and ecommerce integrations across multiple platforms including TV. Her mantra is "Leave No Dollar Behind" and she specializes on ensuring companies maximize engagement leading to purchase.
After receiving her MBA in Finance and International Business from New York University, Liz has spent the last 15+ years optimizing and generating new revenue streams for International giants and Fortune 500 companies alike including Rakuten, ViacomCBS, Keurig, VF Corporation, Disney, and TIAA. Liz created Lizard Strategy to build an omnichannel approach for companies to drive increased revenue, reduce costs and maximize the lifetime value of each customer across their commerce platforms.
Previously, Liz founded Collectors Quest, a digital ecommerce company, raising $2 million to fund its launch and growth, including securing a million-dollar strategic partnership with A+E Networks to showcase merchandise from popular shows Pawn Stars, American Pickers, American Restoration and Counting Cars as well as delivering custom content for History Channel’s special programming division and Bio.com. Integrating content and live commerce early on proved very successful. The result: a complete merchandise sellout in its first three months. The site attracted fans from over 80 countries, gaining rich engagement of 20 page views a user and over 5 minutes average time on the site.
Liz currently is the Managing Director of Lizard Strategy and serves on the Board of BEON, a shoppable OTT channel. Liz started her early days in ecommerce working on lifestyle-based subscription models (cooking, health, crafting, DIY) for the big media giants. She has also had the good fortune to spend the past few years working on global ecommerce projects in the United Arab Emirates, Saudi Arabia, Russia, Peru, the UK and Australia in addition to her work at home in the United States.
www.linkedin.com/in/lizkressel/
ABOUT SCINTILLATE CONSULTING: www.scintillateconsulting.com
Award-winning brand marketing consulting for growth stage start-ups/small businesses, influencers, & luxury brands. Scintillate combines over 20 years of award-winning experience in billion dollar global brands and innovative start-ups with cutting-edge consumer science to build brands that shine brightly in the digital age.
United States
