Join us on Scintillations as we explore the magnetic branding of Taylor Swift with our esteemed guest, Angie Jones, a marketer with a wealth of experience in media and brand. Together, we peel back the layers of Swift's strategic career moves, including her pivotal switch from Big Machine Records to Universal Music Group. Angie and I dissect the importance of artists owning their masters, the reverberating effects of Swift's decisions on artist rights, and the vital business lessons that emerge from such significant industry shifts. Tune in to gain insights into the intersection of moral stances and marketing acumen, and understand why control over one's work is not just a personal triumph but a commercial imperative.

Listen in as Angie and I navigate through the complexities of Taylor Swift's controversial brand strategy, which includes re-recording her albums and releasing previously unheard tracks. This bold move not only fortified her brand but also positioned her as a pioneer in defying music industry standards. We also delve into the art of storytelling in marketing, the role of social media, and the power of consumer participation in a broader narrative. The chapter on brand antagonists and taking a stance brings to light how brands, like Oatly with its climate change mission, can harness the power of fighting for ideas to forge a strong connection with their audience. With Swift's career as a backdrop, we reflect on the possible repercussions of standing up for one's beliefs, the ethical considerations involved, and the future of the music industry in fostering artist-friendly environments.

Taylor Swift, Branding, Music Industry, Marketing Strategy, Universal Music Group, Artist Rights, Authenticity, Social Media, Brand Building, Industry Shifts, Re-recording, Unreleased Tracks, Ethical Implications, Storytelling, Emotional Connection, Record Labels, Business Landscape

About Angie:

Angie Jones is a customer-centric marketing leader with 20 years experience in media and ecommerce. After starting her career as a a magazine publisher, she pivoted into marketing where she brings her audience-first lens to brand and content. She recently launched The Brand Love Brigade, a newsletter devoted to exploring how sigital brands can build deep connections with the target markets that lead to loyalty and reduce churn.

https://www.linkedin.com/in/angie-jones-iowa