Rich Coach or Poor Coach -- Get a Learn To Swim Lesson Program and UCANSwim.org can help
Update: 2025-12-12
Description
"From Drowning Stats to Million‑Dollar Swim Schools: How Coaches Turn Pools into Profit (and Safety)‑First Empires"
Swim Coaches Can Earn Six Figures by Adding Structured Lesson Sessions
The Australian Success Secret: Integrated Lesson Programs Drive Performance and Profit
In this episode, Steve Friederang breaks down why every swim coach should run a lesson program—and how it can become a serious revenue stream while boosting safety and recruitment.
He shares real‑world numbers, proven strategies, and the pitfalls to watch out for.
- Why lesson programs are essential for recruiting elite swimmers and keeping kids safe.
- The financial upside: a simple model that can generate six‑figures annually.
- How to structure lessons (group size, pricing, scheduling) for maximum profit.
- Leveraging partnerships with organizations like ASCA and the American Swim Teachers Association.
- Navigating insurance and legal hurdles to set up a successful swim school.
See: https://UCANSwim.org
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