Rishad Tobaccowala of Publicis on The Agency of the Future
Description
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the "3rd Connected Age" of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR.
They talk about how Publicis and the holding company agency business model in general is facing pressures from various forces and how they are reinventing themselves as a "Platform" company leveraging tools like Marcel, an AI powered agent that is being rolled out to support the whole Publicis team. The importance of talent, the value and significance of trust, and the key questions clients should be asking today of their agencies are also topics discussed.
Rishad is a deep thinker and tends to view the world through a very wide lens. He connects the dots of globalization, demographic shifts, digitization, and political changes into a roadmap of how marketers need to think and act differently today in this new world order, and how to leverage digital to enable business transformation.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices. If you want to read more from Rishad, his new book is available for pre-order at: https://amzn.to/2KVU4aj
If you'd like to connect with Rishad you can find him here:
https://www.linkedin.com/in/rishadtobaccowala/
United States
