Running Culture in 2025 – Run Clubs, Branding & the Vibe Shift (With Leggggs & Running Supply)
Update: 2025-11-27
Description
A look at running culture in 2025 with Will from Leggggs and Cole Townsend from Running Supply — two people deeply embedded in the style, media and community side of the sport.
We talk about:
- The explosion of run clubs and how they’ve changed the sport
- The rise of branded run clubs like the Satisfy LSD meet-ups
- Style, identity and the shift toward “vibe” culture in running
- Narcissism in running and the performance of social running
- The growth of vibe-first running accounts with little or no substance
- What’s healthy, what’s not, and where culture is heading next
A real conversation about where running is right now — the good, the strange, and everything in between.
📌 Weekly ultra-trail podcasts: races, athletes, culture, training and stories from the mountains.
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