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My special guest on this episode is Tania Richardson. Tania is a Philadelphia native who now resides in Los Angeles. A 15-year entrepreneur, commercial actress, avid traveler, and a woman of fashion, whose style, according to Fashion Bomb Daily is “very alluring and sophisticated,” is an individual who pushes others to create their best work.

Richardson symbolizes independence and power. A woman of fashion, whose style, according to Fashion Bomb Daily, is “very alluring and sophisticated,” was disappointed after her finding after research that advertisers cater less to women 40–55 years old. In fact, a report by Girlpower Marketing found that disposable incomes are highest for boomer women aged 45-54. They are at the peak of their careers, and statistically, are the least impacted by the recession. Boomer women buy 65 percent of new cars, 91 percent of new homes, and 92 percent of travel but, 91 percent feel that marketers do not understand them while brands are still having a hard time recognizing it. With that in mind, Richardson put her foot forward and created Hey Lady, an informative YouTube original, and social media platform movement to change the stigma of what women over forty look like. The mission is to motivate, empower, and encourage women to live their best lives.

The platform features beautiful and powerful women over forty who have a passion for fashion, a love of travel, and an interest in owning or growing a business. Hey Lady™ is a movement that is building organically. The objective is to use Richardson’s life as an inspiration to women around the world to know that life truly begins at forty. Expectations for the brand is that it becomes a global phenomenon where mentorship programs for young ladies are built. “We are our biggest advocates and representation matters,” she explains. “When women see other women living their best life, this will hopefully reignite what may be missing in their lives. It is important to see positive images of women being more than a mom.” This year has not been without challenges. Between product development and production, Richardson’s workload has been overwhelming. However, her top challenge is brand awareness and brand recognition. “My audience must identify my brand based on visual indicators as my logo and colors, but l need to elicit feelings and emotions in my target audience, and this is not my lane,” she states. She addressed this challenge by hiring seasoned professionals that have produced and are implementing a strategic communications plan (public relations, social media, and content marketing). “The plan is for my company to gradually gain national publicity and social media followers, and so far I’ve been reading feedback about how much our supporters are inspired by and believe in our message.”

Besides being a mother of an amazing seventeen-year-old son, her biggest accomplishment to date was taking on a new business venture by launching Hey Lady™. “I stepped out on faith and believed it would happen,” she states. And although she’s no stranger to business—representing a fortune 500 company and securing over four thousand clients consistently for eight years—building a lifestyle platform for women, that is organically turning into a movement was a completely new entrepreneurial move for her. While 2020 was about launching the business, she says, “2021 will be about continuing the movement.” An individual who pushes others to create their best work, she is passionate about life. She's a daughter, sister, aunt, and mother of a eighteen-year-old son whom she co-parents with former fiancé and former Pittsburgh Steelers quarterback, Kordell Stewart. She has no regrets in life and serves as a beacon for all to follow. She stand by her favorite quote, “I don’t make excuses, I make adjustments.”

Make sure you follow Tania on all social media platforms and learn more about her and her mentorship initiative. https://www.instagram.com/heyladybytania/

https://linktr.ee/Heyladybytania

#Mentorship
#Tania Richardson
#WomenEmpowerment