当避开高分甚至满分餐厅，渐渐成为食客的共识，我们该如何找餐厅？

问题究竟出在算法、平台，还是内容创作者本身？

这一期节目，我邀请了「鸭觅」运营负责人王锐，一起从真实体验出发，拆解餐厅推荐系统背后的结构性问题：

• 为什么「多平台交叉验证」也不再可靠
• 推荐官、平台、商家之间的隐性博弈
• 不恰饭、不接餐厅推广的内容和推荐官，真的能长期存在吗？

本期嘉宾：

王锐：鸭觅运营负责人

01:00 和王锐认识的缘起，北京的东南亚私房菜小饭桌

09:00 「鸭觅」是个如何挑选餐厅的平台，为啥叫「小众点评」？

10:00  用小红书找餐厅，会遇到哪些问题？为什么多平台餐厅评分系统，都存在失效的问题？

17:00  高德扫街榜推出的时的爆火，背后的根本原因是什么？

22:00 做一个餐厅推荐 App ，推荐官不灌水不恰饭，这事儿是理想，还是可以真实实现？

34:00 如果推荐官开始恰饭或者偷偷收费写食评，平台有应对之法吗？

37:00 永远真实独立的餐厅评价，是一个反商业的理想吗？未来如何盈利？

44:00 妙雅在北京最喜欢的淮扬菜餐厅，以及餐厅那些背后的故事

50:00 「鸭觅」 App 五城百名推荐官发现鸭计划，有奖招募，现在开启

「鸭觅」 App 诚挚邀请了多名美食推荐官来为小伙伴们做餐厅遴选。这些推荐官们均满足以下特点：

◎吃得足够多，他们吃过的餐厅数量是普通人的10倍甚至更多，「见多方能识广」，鸭觅相信吃得多的人在餐厅辦别上更有话语权。

◎吃得足够广，无论在价格区间还是品类分布上。见过好的食材、料理，也愿意包容创新，这样的推荐官更能为大家找出深藏在街头巷尾、值得一吃的美食。

◎ 有自己的本职工作，不以探店为主业或赖此获得主要经济收入。因前序的「吃多」、「吃广」这两项条件对应的「高恩格尔系数」需要相当的经济支撑，这些推荐官们大多在现实世界中有着受人尊敬、收入丰厚的工作，自付餐费也使得他们能够相对客观和无负担地给出评价。

鸭觅还将推荐官们给出的推荐餐厅按照就餐场景、品类、地理位置等因素整理成了餐厅专辑和「金勺子」餐厅目录。

鸭觅还将推荐官们给出的推荐餐厅按照就餐场景、品类、地理位置等因素整理成了餐厅专辑和「金勺子」餐厅目录。

按推荐程度，金勺子餐厅分为三档：

-【三勺-值得专程去吃】：约占本地餐厅的0.1%，是鸭觅的推荐官们大都给予高评价的餐厅。

-【两勺-值得绕路去吃】：约占本地餐厅的0.3%，是多位美食推荐官推荐的餐厅。

-【一勺-值得顺路去吃】：约占本地餐厅的1%，是部分美食推荐官推荐的餐厅。

期望借此，大家都能在本地，尝到由推荐官们严选出的、全城前1%的好味道。

五城百名推荐官发现鸭计划：关注【鸭觅Yummy】公众号回复「报名」获取详情，或直接点击mp.weixin.qq.com填写问卷链接

鸭觅app下载链接：page.meituan.net

现在上「鸭觅」App，只要发布 3 条图文，必得 10 元。

鸭觅祝大家：新的一年吃得饱饱，生活好好~

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Laksa Queen的草莓大眼鱼沙拉

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钟餐厅的白烧肥肠炖猪手

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📢 号外：「味之道」未来更多美味事件发酵，可加微信 weizhidao01 ，会第一时间在微信发布。☺️

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<img alt="QR 代码AI 生成的内容可能不正确。" src="https://bts-image.xyzcdn.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