Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions.



She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up!



We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing.



Listen to the episode here: https://band.link/coffeeconversations



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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.



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