Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development.



Grab a coffee and listen as we discuss:



• How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations

• The brand’s first experience of leading with influencers on a marketing campaign

• Why sparking authentic conversations on campaigns are important

• How using South African soccer fans was a big part of the Babize Bonke campaign



Listen to the episode here: https://band.link/coffeeconversations



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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.



Find out more about Ntsika on LinkedIn here: https://www.linkedin.com/in/ntsika-msuthu-6b912618/



Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.



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