S1 #9: Are You Making These Common Marketing Mistakes?
Update: 2025-12-03
Description
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist.
In this episode, I cover:
- The #1 website mistake almost every small business makes (and how to fix it)
- Why repeating the same message in different ways confuses your audience
- How your website ends up looking like a brochure — and what to do instead
- Why your calls to action matter more than you think
- What clear CTA copy looks like (and why “clever” usually hurts conversions)
- How unclear messaging stops people from ever hiring you
- Why showing up only when you're selling is sabotaging your marketing
- What “nurture content” actually means for small businesses
✨ Website & Marketing Audits
If your website feels confusing or messy, I can audit your copy, layout, and user experience so you know exactly what to fix.
Learn more: Marketing Audit
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.
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