S1 Ep 14 | How to Master the Art of Storytelling for Business (featuring Jack Murray)
Update: 2021-11-11
Description
How can you master the art of storytelling for your business or brand? In this episode, we chat with an expert, Jack Murray, CEO of MediaHQ, to hear his insights on how to master the art of storytelling for business. As a trained journalist and regular media contributor and podcaster with more than 20 years of experience, Jack has recently just released his debut business book The Magic Slice: How to Master the Art of Storytelling for Business.
He uncovers further about the six-step magic slice process that can help business to better tell their stories and other additional communication tips to improve storytelling.
Stay connected with Jack on his website, LinkedIn, or Twitter.
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Show Notes:
- 01:32 - Jack's Journey Into Storytelling and MediaHQ
- 04:36 - Why Great Stories Get More?
- 09:10 - The Inspiration Behind Jack's Debut Business Book, The Magic Slide
- 15:27 - Unpacking The Six Steps Magic Slice Process
- 20:07 - How Storytelling Has Benefited MediaHQ
- 22:18 - The Challenge of Consistency and Creativity for Storytellers
- 24:14 - Communication Tips for Successful Storytelling
- 25:56 - Brands With Great Storytelling That Inspire Jack
- 27:00 - Fun Question with Jack
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