Season 2, Ep 7: How to Tell a Story That Turns Your Audience Into a Customer With Content (featuring Emilia Korczynska, Head of Marketing at Userpilot)
Update: 2022-09-29
Description
What draws your attention as a follower of any brands or organizations you’re following? Beyond that, what convinces you not just to be a follower but to convert and become a customer of the brand?
This episode further explores that question with Emilia Korczynska, Head of Marketing at Userpilot. Userpilot is a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every user journey stage.
With Emilia’s content marketing background, she loves experimenting with content and SEO, and builds content and outbound ops for her growing marketing team.
Stay connected with Emilia on LinkedIn or check out Userpilot's website.
Show Notes
- 01:35 - Emilia's career journey from journalism to marketing
- 04:55 - The role of storytelling in converting customers
- 07:48 - Why should brands and businesses care about storytelling with content?
- 10:24 - Predictions of how storytelling will impact brands and businesses in the future
- 12:16 - How storytelling with content has benefited Userpilot
- 15:26 - The challenges of storytelling with content
- 17:46 - 3 tips for telling a story that will convert customers
- 21:00 - Brands that are excelling in telling stories with content - Dove, Spendesk
- 25:39 - Fun questions with Emilia
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