Season 2, Ep 8: How to Tell a Story That Sticks With the Audience (featuring Arthur Jones, Brand Architect at The Art of Standing Out)
Update: 2022-10-13
Description
Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least one brand that has affected us in that manner. That’s indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience.
This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies.
Stay connected with Arthur on LinkedIn or check out his website.
Show Notes
- 00:00 - Intro
- 01:25 - Arthur's career journey and human communications
- 07:12 - Storytelling for brands in the past and present
- 11:30 - Digital Darwinism and VUCA - How to navigate storytelling for the future
- 19:05 - The four-step story process
- 27:56 - How Patagonia as a brand becomes successful in storytelling
- 30:16 - Fun questions with Arthur
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