S1 Ep9: Interview with Pippa Lynch of SHOUT&Co. - Value-adding content
S1 Ep9: Interview with Pippa Lynch of SHOUT&Co. - Value-adding contentUpdate: 2020-03-18
Description
Without adding to the noise - the world is all about COVID-19 at the moment.
We think it is the best time for brands to do that they do best: be brands that engage and share insightful content. We also think that leaving the health messaging up to the professionals is best.
Why?
Well, not everyone is a health professional and the thing that you are doing for a living is probably what you feel comfortable talking about and also need to talk about. So we say: do that and do it now.
People need this as consciousness is shifting so will behaviour and mentally people are looking for information to help them settle into a new routine and this is where your business and brand will be in a position to be of service and add value.
Kellogg's Case Study: https://is.muni.cz/el/1433/jaro2014/PV216/48855710/Kelloggs_Case_study.pdf
You can find the podcast at:
www.shoutandco.com/podcast
You can find the vlog at:
www.shoutandco.com/journal
We think it is the best time for brands to do that they do best: be brands that engage and share insightful content. We also think that leaving the health messaging up to the professionals is best.
Why?
Well, not everyone is a health professional and the thing that you are doing for a living is probably what you feel comfortable talking about and also need to talk about. So we say: do that and do it now.
People need this as consciousness is shifting so will behaviour and mentally people are looking for information to help them settle into a new routine and this is where your business and brand will be in a position to be of service and add value.
Kellogg's Case Study: https://is.muni.cz/el/1433/jaro2014/PV216/48855710/Kelloggs_Case_study.pdf
You can find the podcast at:
www.shoutandco.com/podcast
You can find the vlog at:
www.shoutandco.com/journal
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