Reduce, reuse, recycle has become the phrase-du-jour for the environmentally conscious, but the social media boffins amongst us have appropriated the phrase for their own personal use.

And it turns out that they're on to something: recycling old content has proven to be 86% more effective than the original content. And you'd be in good company if you thought that that you can only get 1 reuse out of past posts. Studies have shown that even the 6th repost performs 67% better than the original one.

But why is this the case?

It comes down to reach and timing. Since originally posting the material, your follower base has *hopefully* grown meaning that with this regurgitation of content, you're reaching your newer audience that may not have had a look back at your archives. Keep in mind too that your followers are not online every minute of every day so even the audience that has stuck with you from day-1 might not have seen the first iteration of your content.

Unless your business or digital focus has changed significantly, those prehistoric posts should still be relevant to your followers.


Learn more here: https://www.shoutandco.com/journal/reusecontent