DiscoverThe Hoffman PodcastS11e7: Madison Utendahl – Go Enjoy Your Life. I’ve Got Your Back.
S11e7: Madison Utendahl – Go Enjoy Your Life. I’ve Got Your Back.

S11e7: Madison Utendahl – Go Enjoy Your Life. I’ve Got Your Back.

Update: 2025-10-02
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Madison Utendahl Hoffman Podcast“I can’t say that in 34 years I have enjoyed my life in the way that I do now. That is the shift. That’s the shift post-Hoffman. It’s the shift of doing this work. It’s the shift of my life.”


Six months before Madison Utendahl arrived at the Hoffman Process, she closed her business. The immediate question that came to her in the wake of closing it was, Who am I without this job? She’d realized that her company and her work had become part of her identity. Feeling a complete disconnect from herself without this company she’d worked so hard to build, Madison realized she needed to do something different. Therapy, something she’d done a lot of, wasn’t going to cut it. She needed a serious change. She turned to Hoffman.


In this engaging and spirited conversation, Madison leads us through the before, during, and after periods of her Hoffman Process experience. As we listen in, we’re able to glimpse not only her journey, but some of the Process journey itself as seen through Madison’s eyes.


One of the significant negative patterns that Madison transformed was “control,” one that plagues so many of us. In her brilliant words, she shares the big Aha! she had behind the transformation of this pattern, wisdom that’s true for many patterns. Madison explains, “I learned at Hoffman that control was a survival instinct. If it was a survival instinct that meant I could unlearn it. … I learned that young Madison, to no fault of her own, developed control to deal with her childhood.” 


A major takeaway from Madison’s Process transformation is the realization that the Universe, or whatever you want to call it, has your back. As she says, “the unlock for me, post-Hoffman, is like realizing that God, the universe, whomever, has your back.” So, go enjoy your life!


More about Madison Utendahl:


Madison Utendahl is a multi-hyphenate: founder, CCO, writer, and creative director who, above all, is tired of faking fine. She’s the Founder of Utendahl Creative, a Brooklyn-based creative agency that has built brands for a lot of cool people. She’s also the creator of BURNT, her popular Substack where she writes about burnout with equal parts humor and truth-telling. Madison is a two-time Webby Award winner, AdWeek 100, and Forbes 30 Under 30 honoree, and has been on the founding teams of Last Week Tonight with John Oliver, Refinery29’s 29Rooms, and Museum of Ice Cream.



These days, she’s less about chasing accolades and more about dismantling hustle culture’s nonsense, one candid essay, brand, or conversation at a time. She lives in New York City with her husband, two dogs, and a cat who runs the household.


Follow Madison on Instagram. Read her writing at Burnt on Substack. Find out more at madisonutendahl.com.



Listen on Apple Podcasts

Listen on Spotify

As mentioned in this episode:


Madison’s IG post about the closing of Utendahl Creative.


April McDanielListen to April on the Hoffman Podcast: Being Real With Yourself


Hoffman Retreat Site in Connecticut – Guest House


Hoffman Faculty:

•   Claus Radlberger

•   Marc Kaplan


Ketamine Therapy


Dialectical Behaviour Therapy (DBT)


Cognitive Behavioral Therapy (CBT)


Somatic Therapy


Eye Movement Desensitization and Reprocessing (EMDR)


The Quadrinity…

…is a simple yet powerful model for understanding ourselves and our behavior, encompassing all four aspects of self: body, emotions, intellect, and spiritual self. The Quadrinity is our whole, integrated, balanced self, embodying all four aspects.


Madison mentions the “Hoffman Questionnaire.”

This is the pre-Process assignment, required homework for attending Process. Our pre-Process assignment is due three weeks before the start of your scheduled Process. The assignment materials take approximately 10 hours to complete.


Listen to Blake Mycoskie, Toms Founder, on the Hoffman Podcast: A Deep Surrender to Spirit


Quad Check:

A practice to support you in checking in with all four parts of your Quadrinity: Spiritual Self, Intellect, Emotional Self, and Body. To practice Quad Checks with others, join our virtual Quad-Check at 8:00 am PT on Instagram. We also hold an Appreciation and Gratitude practice daily at 6:00 pm on Instagram.


Ricola cough drops are available to students during the Process.


Forbes 30 Under 30 honoree


Hotel Tonight


Integration Weekend

It’s highly suggested that each graduate take two days after their Process to integrate the deep work they’ve done. As Madison shares, it is an important time before re-entering their lives.


Gabor Mate  – Addiction Expert, Speaker, Bestselling Author

•   “No Two Children Have the Same Parents” – YouTube short video


I see you and I love you.” – the Hoffman Process


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S11e7: Madison Utendahl – Go Enjoy Your Life. I’ve Got Your Back.

S11e7: Madison Utendahl – Go Enjoy Your Life. I’ve Got Your Back.

Hoffman Institute Foundation