In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.

Guest Name: Katie Campbell

Guest Website: katiecreativecompany.com

Guest IG: @katiecreativeco

Social Sweet Spot Course: Learn More

00:00 : Intro and Minimind Video Library Overview

06:49 : Challenges of Social Media for Service Providers

08:01 : The Biggest Mistake in Social Media Strategy

08:56 : Holistic Approach to Social Media Success

11:56 : Person-First Marketing Philosophy

20:55 : The Funnel Strategy for Social Media

35:02 : Setting Boundaries for Sharing Personal Life

37:46 : Pushing Comfort Zones in Social Media

43:44 : Balancing Digital Wellness

49:59 : Social Media Best Practices to Ignore

51:59 : Social Sweet Spot Program

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