Spending money on R&D is only an expense when talking to the taxman.

Accounting as a management tool is best served when investments in the intangibles, but nonetheless real assets, are measured and monitored so they may represent an accurate picture of an enterprises true situation thereby supporting sound decision making. 

Restating an organization’s books for different purposes is a sound management practice.

Then reach out to Robert McGarvey to have a conversation abut creating a set of accounts congruent with GAA where your marketing, R&D, branding expenses are restated as assets.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Robert McGarvey is an economist, economic historian, geologist and strategist specializing in intangible assets. McGarvey is the Founder and Programme Co-Lead of Rethinking Capital. Check out his LinkedIN profile - https://www.linkedin.com/in/robert-mcgarvey-920b28/ 

 If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle.

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