AI is moving fast, and for many business owners it feels overwhelming, impersonal, and even threatening. In this episode of the Champion Mindset Collective Podcast, Anthony sits down with Wes Towers, founder of Uplift 360, to explore a different way forward.

After being told during a business valuation that AI made his company less valuable and more replaceable, Wes faced a defining moment. Instead of resisting AI or allowing it to strip the humanity out of his work, he chose to re-frame it as a tool that could strengthen trust, connection, and authenticity.

In this conversation, Wes shares how a mindset shift changed everything. From redefining value and trust in a digital world, to using AI in a way that supports people rather than replaces them, this episode is a grounded and practical guide for founders navigating the future of business.

This is not a hype-driven AI conversation. It is a real, human discussion about leadership, trust, and building sustainable businesses in a noisy digital world.

🔑 Key Takeaways

• Why AI does not need to replace human connection to be effective

• How a mindset shift can turn fear of AI into clarity and confidence

• The danger of over-automating at the cost of trust and brand authenticity

• How to use AI as a systemisation tool while staying deeply human

• Why trust is becoming the most valuable asset in modern business

• What a champion mindset looks like when technology is changing fast

Timestamp List

• 00:00 – Why AI feels threatening to many business owners

• 05:40 – The valuation moment that forced a complete rethink

• 12:30 – Reframing AI from threat to tool

• 20:10 – Humanising automation without losing authenticity

• 28:45 – Champion mindset in leadership and business

• 36:30 – Trust as the new currency in the digital world

• 43:10 – Final reflections and advice for founders

👥 Who This Episode Is For

This episode is for:

• Business owners and founders navigating AI and automation

• Marketing leaders wanting to build trust, not just efficiency

• Trades and construction business owners growing their digital presence

• Leaders who value authenticity, people, and long-term sustainability

• Anyone feeling uncertain about how AI fits into their business future

🔍 Keywords

humanising AI, AI and trust, champion mindset, authentic marketing, AI for business owners, AI and leadership, digital trust, automation with authenticity, mindset and technology, future of business AI

🌐 Connect with Wes:

• ➡️ LinkedIn Profile: https://www.linkedin.com/in/westowers

📢 Connect with Anthony Dahya:

• 🌐 Website – Champion Mindset Collective
• ➡️ LinkedIn – https://www.linkedin.com/in/anthonydahya/
• ➡️ Facebook – facebook.com/anthonydahya
• ➡️ Instagram – @anthony.dahya
• ➡️ YouTube – @anthonydahya
• ➡️ Spotify – Champion Mindset Collective

• ➡️ AI Workflows Agency – https://aiworkflows.agency
• 📧 Email – podcast@anthonydahya.com
• 💬 Join the Conversation: Leave your thoughts or questions in the comments or message Anthony directly.
• Want to be a guest on Champion Mindset Collective? Send Anthony Dahya a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/championmindset