Join the owners of SOF, Kieran Maguire & Joey Agresta in this episode as they dive into 10 lessons learned in 10 years in the fitness industry. 

Unlock the secrets to building a thriving fitness business with us as we celebrate a decade of growth in the industry. Alongside my co-host Joey Agresta, we share our journey of forging genuine connections within the community and how these relationships have become the backbone of our success. Discover how participating in classes and embracing authenticity has helped us and can help you build a lasting bond with clients, moving beyond just busy sessions to creating a strong and supportive fitness community.

Crafting effective fitness programs isn’t just about the workout itself; it’s about aligning expectations with outcomes and ensuring participant satisfaction. Tune in as we dissect the essential components of a successful session, from warm-ups to cooldowns, and the importance of defining clear goals. We also tackle the balance between creating a solid product and the art of marketing, underscoring the need for both structure and creativity to keep clients coming back for more.

Through personal anecdotes, we delve into the challenges of expanding a fitness business and the resilience required to overcome adversity. From opening multiple gym facilities to handling unexpected setbacks, our stories highlight the importance of choosing the right partners and pushing through pressure to achieve success. Join us for valuable insights on business growth, effective marketing, and the cultural influences that have shaped our journey, all while learning how to turn obstacles into opportunities.