I've been investing heavily in my business this year, and so has today's guest, Matt Hall. So I wanted to sit down with him and ask the practical questions:

Where's the money actually going?

How do you decide what's worth it?

What happens when it doesn't work out?

One of Matt's revenue streams is a membership with around 250 members. But it took four years of hovering around 60-70 members before he figured out what needed to change.

We talk about his checklist for deciding who to work with (and why he always speaks to their ex-clients, not just current ones). He explains how he thinks about different seasons in business - when to focus on visibility, when to focus on profit, and why this year has been about working on the business.

And we get into why he's now going to multiple in-person events every month when the current trend seems to be doubling down on AI and automation.

This conversation is for anyone who's wondering where to put their money, their time, and their energy when you're trying to grow a business that actually lasts.

📚 Resources Mentioned

Matt Hall's Podcast:

• Success School (interview show) - Available on Apple Podcasts, Spotify, YouTube
• Online Business Mastery (solo show) - 20-minute bite-sized episodes

Connect with Matt Hall:

• Instagram: @matthallofficial

Niki's Upcoming Event:

• Launch Like a Pro Live - London, 10th November

🤝 Connect with Niki

Social Media:

• LinkedIn: @nikihutchison
• Instagram: @nikihutchison
• Facebook: /nikihutchison

Business:

• Website: nikihutchison.com
• Agency: The Enjoy Marketing Agency

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

📱 Subscribe & Review

Listen & Subscribe:

Apple Podcasts: Subscribe & Review

Spotify: Follow & Rate

Help the Show:

❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.

🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.

💬 Share this episode with a fellow business owner who needs these visibility strategies.

#FromOverlookedtoFullyBooked