S3 Ep92: Cultural listening for brands with Michael Howard, Founder and CEO of Nichefire
Update: 2025-06-02
Description
This week on Tech Can't Save Us, host Paul David is joined by Michael Howard, founder and CEO of Nichefire, an AI-powered cultural intelligence platform that helps major brands like Walmart, Kraft Heinz, and Nestle identify and predict emerging cultural trends before they hit the mainstream.
They discuss how cultural intelligence has evolved far beyond traditional social listening, allowing businesses to spot micro-trends that start in small online communities and behavioural shifts that companies have historically missed.
The conversation covers Nichefire's recent $2.6 million funding round, how the AI technology actually works to process data from multiple online sources, and Michael's journey from traditional marketing roles to founding a company that predicts cultural movements.
Find more about Nichefire here: https://nichefire.com/
Follow Michael Howard here: https://www.linkedin.com/in/mahmike7/
They discuss how cultural intelligence has evolved far beyond traditional social listening, allowing businesses to spot micro-trends that start in small online communities and behavioural shifts that companies have historically missed.
The conversation covers Nichefire's recent $2.6 million funding round, how the AI technology actually works to process data from multiple online sources, and Michael's journey from traditional marketing roles to founding a company that predicts cultural movements.
Find more about Nichefire here: https://nichefire.com/
Follow Michael Howard here: https://www.linkedin.com/in/mahmike7/
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