S3E2: Choosing Strong Foundations Over Shiny Objects: Jennifer Schufer, Assistant Vice Chancellor for Marketing & Content Strategy, University of Colorado Boulder

Update: 2022-02-16

Description

In an effort to stand out and be different, many higher institutions chase shiny objects – whether it’s new enrollment approaches or marketing tactics. In the second episode of season three of The Quad, Assistant Vice Chancellor for Marketing & Content Strategy, Jennifer Schufer discusses why having a strong integrated marketing foundation is of utmost importance. Having the big picture in mind keeps her and her team focused on marketing goals and brand consistency across a university with multiple colleges.

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In Channel

S3E8: Adapting To A New University’s Admissions’ Culture: Mateo Remsburg, Assistant Vice President for Enrollment Management, Executive Director of Undergraduate Admissions at Ohio University

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S3E7: The Future of Student Access, Financial Aid, and International Recruitment: Greg Zaiser, VP of Enrollment, Elon University

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S3E6: Even the Biggest Higher Ed Brands Must Evolve Their Strategic Communications: Ryan Bradley, Vice President for Strategic Communications, University of Alabama

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S3E5: Utilizing Multi-Campus Enrollment Strategies That Work: Michelle Lewis, Assistant Vice President for Enrollment Planning, Washington State University

2022-03-1630:44

S3E4: The Challenges and Rewards of Marketing Integration at a Public University: Tera Buckley, Director of Web & Multimedia Marketing, University of North Dakota

2022-03-0927:41

S3E3: Hunger Makes a Modern Admissions Expert: Adam Castro, Vice President of Admissions, Mercy College

2022-03-0335:48

S3E2: Choosing Strong Foundations Over Shiny Objects: Jennifer Schufer, Assistant Vice Chancellor for Marketing & Content Strategy, University of Colorado Boulder

2022-02-1632:37

S3E1: Leading with Passion: Stacy Gato, VP of Enrollment at Averett University

2022-02-0933:02