I wanted to pull back the curtains and show you exactly how I coach my mentees on building their businesses. This is the raw, uncut audio from our July coaching call where we talk about real numbers, real problems, and what I'm actually doing when business gets slow.

Summer's been brutally slow for me. Like, first-year-of-business slow. So I'm walking my mentees through exactly what I'm doing behind the scenes to turn things around.

What we cover:

• Why "lifetime support" from trainers is usually BS
• My slow season playbook: Google ads, SEO, and networking with medical offices
• Real case studies from my studio (including the donut scar client)
• How to approach plastic surgeons without being another annoying salesperson

This episode is me being completely transparent about what's working, what's not, and how I navigate the ups and downs of owning a paramedical tattoo business. 

Interested in our training program? Our 5-day certification includes monthly coaching calls because your education doesn't stop after you get certified. That's just the beginning. Apply here: https://app.studioconceal.com/career-breakthrough-call - $75 gets you an assessment and a private call with me to see if we're a good fit.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Expert Paramedical Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say yes to building a life on your terms.

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