Franchise Ownership: Expectations vs. Reality In this episode, hosts Dr. Mark and Becky Leonard, entrepreneurs and franchise owners, share their experience and insights into the world of franchising. They delve into the questions they've received about franchise ownership, including why they chose a franchise over starting their own concept, the challenges they've faced, and the different types of people interested in franchising. They also discuss the pros and cons of newer versus established franchises and offer advice on maintaining balance and values while aiming for business success. This episode is packed with actionable insights for anyone considering or currently navigating the journey of franchise ownership. 00:00 Welcome to the Happiness Breakthrough 00:33 Answering Your Franchise Questions 02:13 Types of Aspiring Franchise Owners 04:27 Choosing the Right Franchise 13:22 Why We Chose a Franchise Over Our Own Concept 22:22 The Pitfalls of Discounting 22:47 Finding the Sweet Spot in Giving Away Products 23:42 New vs. Established Franchises 25:48 The Blue Ocean Strategy 29:15 Challenges of Owning a Franchise 34:27 Balancing Work and Personal Life 35:19 The Importance of Coaching and Continuous Improvement 42:23 Final Thoughts and Next Episode Preview