S6:E23 I Key Players Building the Future
Description
• Kathryn Schifferle, CVO/Founder, Work Truck Solutions
• Greg Brink, Director, North America, Eccentric
Greg discusses the critical role of customer data and understanding evolving buyer behavior in the commercial vehicle marketplace. While marketplaces offer benefits like convenience and variety, the commercial sector requires a focus on B2B transactions, ROI, and specific business goals, necessitating the tracking of vehicle configurations and upfits. Leveraging data is crucial for informed decisions on inventory, pricing, and customer interactions. The future of these marketplaces points towards visual configuration tools and personalized customer journeys, catering to the expectations of younger generations. Given the commercial vehicle industry's size and complexity, enhanced visibility and data utilization are essential to streamline processes and effectively serve customers. The conversation also highlights Eccentric's technology for visualizing vehicle configurations as a way to improve the customer experience.
https://www.worktrucksolutions.com/
https://www.comvoy.com/
United States
