S7C2A3 What is optional feature pricing?
Update: 2022-05-09
Description
Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 3
What is optional feature pricing? Optional product pricing is when a business sets a base product at a lower cost and additional, optional products at a higher price to make up for any losses. Let's understand this marketing concept in more detail in this episode.
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