S7C2A4 What is captive product pricing?
Update: 2022-05-09
Description
Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 4
What is captive product pricing? captive product pricing is a pricing strategy devised to attract a large volume of customers to a one-time purchase of a lower-priced core (or main) product that requires accessory (or captive) products for the main product to function. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
