S8:E2: Authentic Sports Marketing with Jonathan Chang, CBC
Update: 2024-06-04
Description
If you're curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you.
Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports.
Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he's recently worked on, with voiceovers from Michael J Fox (English) and Celine Dion (French) ahead of the 2024 Paris Olympic Games!!
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