S8:E3: Designing Customer Experiences with Dr. Markus Giesler
Update: 2024-06-18
Description
If you're seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you.
Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social science.
Dr. Markus Giesler also shares what led him to customer experience design, along with his experiences with the Kellogg School of Management and Columbia Business School. Tune in now!
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