DiscoverSports Business NewscastSBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital
SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital

SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital

Update: 2023-12-03
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In this episode, I have updates on the success of Indian brands that advertised during the recently concluded Men’s Cricket World Cup with 11 amazing statistics from the TAM report, in the second update I talk about Mahindra's two big stories covering their NASCAR sponsorship and the launch of their sports cloud service partnership with AWS and I wrap up this episode with how media companies and rights holders are coming together to create more sports content in India. I share updates about how grassroots sports are set for a television debut and how a startup from India is promoting sports live broadcasts of sports that the media tends to ignore.



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SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital

SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital

Nilesh Deshmukh