DiscoverSuccess ConfidentialsSC 85 - What is 'UGC' and why is it the most powerful content in marketing today?
SC 85 - What is 'UGC' and why is it the most powerful content in marketing today?

SC 85 - What is 'UGC' and why is it the most powerful content in marketing today?

Update: 2024-05-25
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📍User Generated Content(UGC):


Content created by every day patients (people!) for YOU to leverage across YOUR prospective patient's journey via YOUR marketing channels: practice social media profiles, social ads, website, landing pages & lead pipeline. 💡Why is UGC powerful?


Recent Stackla consumer data shows that people find UGC to be 'much more influential' than other kinds of marketing content, with 80% saying it impacts their buying decisions.


✔️ How do you use it?


It's social proof (see episode 75): It's an authentic endorsement and provides patient point of view representation to resonate with your potential patient through your marketing funnel.


✅ Available Resources: Get our UGC Patient Advocate & Content Creation Guide! DM us "UGC" for info.


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💬 Share in the comments your perspective and any topics you'd like to see us tackle!


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If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

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SC 85 - What is 'UGC' and why is it the most powerful content in marketing today?

SC 85 - What is 'UGC' and why is it the most powerful content in marketing today?

The Patient Whisperers