For many of us in healthcare leadership positions, we are not our consumer. Which means we have to LEARN how to think like them. Learn what emotions drive THEIR decisions. This is essential to be successful in marketing and create an experience that multiplies in word of mouth.

• 86% of patients are willing to pay +14% higher for what they feel is a great experience(1)


• 95% of spending decisions occur in the emotional area of the brain(2)


• Emotional vs rational marketing performs twice as well (31% vs 16%) for a higher return on investment(3)


• How patients feel treated in 'bedside manner' is the strongest driver of positive reviews(4)


• How patients feel treated by staff is the strongest driver of negative reviews(4)

• upSKILLery Membership

✅ Available Resources:

👍 If you found this insightful, hit the LIKE to let us know it resonated.

💬 Share in the comments your perspective and any topics you'd like to see us tackle!

👉 Subscribe to stay in the know.

📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call: https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07

If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.