The SEC and Big Ten have long been seen as the powerhouses of college football, and they are continually seeking ways to assert dominance over other conferences, including the Big 12. Both the SEC and Big Ten have expanded aggressively in recent years, adding marquee programs to bolster their brand and increase their revenue potential. The SEC's addition of Texas and Oklahoma, along with the Big Ten's expansion to include USC and UCLA, signals their desire to dominate the national landscape in both competition and market reach.

For the SEC, dominance is built on decades of winning culture, particularly in football, where they consistently produce national champions. The conference has become synonymous with powerhouse programs like Alabama, Georgia, and LSU, and their expansion only further solidifies their hold on some of the nation's largest fan bases. Adding Texas and Oklahoma—two historically strong football programs—further ensures the SEC's grip on top-tier talent and major television markets in the South and Midwest.

The Big Ten has been similarly aggressive, adding USC and UCLA to extend its reach to the West Coast, tapping into the lucrative Los Angeles market. This move showcases the Big Ten’s strategy of maximizing revenue from both media deals and exposure, bringing its brand to more regions across the country. By expanding westward, the Big Ten challenges the Big 12 in its own footprint, while also securing some of the biggest names in college sports.

The Big 12, however, remains a formidable player, particularly with its recent expansion and competitive football programs. While the SEC and Big Ten seek to assert their dominance, the Big 12 is positioning itself to stay relevant and competitive on the national stage. The rivalry between these conferences for supremacy will likely only intensify in the coming years.

For your next listen, check out the Locked On College Football podcast! From NIL deals to never ending conference realignment rumors, Spencer McLaughlin gets you ready for an exciting season on the gridiron! Click HERE to listen now. Part of the Locked On Podcast Network. Your Team. Every Day.

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