SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO Rankings
Update: 2025-10-01
Description
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for retailers, YouTube’s dominance in AI search, Google’s August spam update, AI overviews impacting local packs, Google’s ongoing review spam struggles, and domain history affecting SEO results.
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