SEO Tracking Doesn't Work for AI Search: Here's What Does
Description
Most marketers are investing in answer engine optimisation, but few know how to measure if their efforts are working. In this solo episode, Dan breaks down why traditional SEO measurement doesn't work for AEO and introduces a four-layer framework for tracking AI visibility.
You'll learn why prompt behaviour differs from keyword searches, how to create meaningful prompt variations based on your ICP, and what tools can help you track directional improvement across AI platforms like ChatGPT, Perplexity, and Claude. Dan also shares real examples from Blend's own AEO measurement approach using Scrunch.
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