In this episode of "Profits with Pajak," John Pajak welcomes Ezra McCarthy from Green Frog Web Design to discuss the intricacies of SEO and how to ensure your business isn't taken advantage of by SEO companies. The conversation covers key strategies to identify reputable SEO services, the common pitfalls to avoid, and what truly effective SEO should accomplish for your business. Listeners will gain valuable insights into making informed decisions when choosing an SEO partner, ensuring their investments enhance their online presence and drive real business results.

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