In this episode, hosts Lorenzo Hickey, your business expert, Paula Allen, your social media expert and Deborah Bishop, your broadcast brand and inner image expert, explore the "reel" truth behind videos! What does video mean to your branding? What does it mean to your growth and your bottom line when it comes to the marketplace and where you fit.



Video has become one of the top ways to communicate who you are, what you are and why you are the right choice, and it represents everything you want people to know about you and your business. It is either going to do you a lot of favors or, it may do you a lot of harm. Video does matter as video would appear to be the voice of the virtual marketplace.



All due respect to podcasts as they are huge in the marketplace today, the second largest search engine in the world is Youtube, and with that the discussion of whether podcast or video ends because Youtube is video-driven. We would say, do both!



Yes of course blogging also has it's place in the virtual world of business and branding, and if you can use all three, go for it! Let us not also forget however the world of vlogging which again brings video into the spotlight.



No matter how you slice it, video is the way of the future and will only continue to grow and dominate the way we all do business. Yes, there are right ways and wrong ways to do your videos. Yes, some strategies need to be applied to see your best results and yes, your content and your look matter, they set the mood.



The good news is it's not as hard as you may think, especially with the help of experts to light your path. Want more? Text the word "SSMedia" to 72000 and get into the conversation! You can also email Deborah at bookdeborahbishop@gmail.com