SMART Goals are Dumb

SMART Goals are Dumb

Update: 2025-06-17
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Description

SMART goals look brilliant on a colour-coded dashboard, right up until real life blows a hole through “measurable” and “achievable.”

In this audio version of FAFO, Nikki confesses her own graveyard of abandoned targets and introduces the SHIFT Plan.


Ready to try it? Copy your free template at theopsshop.biz/makeashift

Want the written version of FAFO in your inbox? Grab it at theopsshop.biz/fafo


If ditching goal-shame feels good, a one-sentence review keeps the momentum rolling :)

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SMART Goals are Dumb

SMART Goals are Dumb

Nikki McKnight