Sales, Marketing & Self-Worth: How Dr. Mike Guardino Transformed His Practice
Description
In this episode, I sit down with Dr. Mike Guardino, owner of Functional Chiropractic & Rehab in Raleigh, NC — and someone whose story perfectly captures what it really looks like to build a rehab chiropractic practice from scratch.
Mike moved to a brand-new city where he knew no one, opened immediately out of school, and spent the first few months barely seeing patients. But instead of quitting, he doubled down on learning sales, marketing, pricing, and leadership — and rebuilt his practice into a thriving, scalable business.
If you’re a student, new grad, or current practice owner feeling stuck, this episode will show you exactly what’s possible when you develop the skill sets no one taught you in school.
In this episode, you’ll learn:
- How Dr. Mike opened in a new city with zero connections
- The mindset shift that finally moved his business forward
- Why most rehab chiros undercharge (and how to fix it)
- The hiring mistake he’ll never repeat again
- What it actually looks like to go from clinician → CEO
Want to get in the room with us?
Our next Rehab Chiro Live Event is coming up in Orlando, Florida.
If you want the workshops, the playbooks, and the breakthroughs that move your business forward, Click here to get your non-member ticket before we sell out.
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