In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers.

The conversation continues with Microsoft’s new email marketing restrictions, DotDigital’s surprising rise in email volume, and growing SMS engagement across global markets. Plus, they share a clever way to integrate AI, even if your platform doesn’t support it.

About Napier

Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.

About Mike Maynard

Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

About Hannah Wehrly

Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.

Time Stamps

00:00:00 - Introduction to The Marketing Automation Moment Podcast

00:00:21 - Partner Marketing Automation Platforms

00:03:11 - Salesforce Summer 25 Release

00:05:37 - Email Marketing Restrictions by Microsoft

00:09:38 - DotDigital Email Marketing Report

00:10:53 - SMS Engagement Trends

00:12:46 – Insightful Tip of the Week: Integrating AI

00:14:45 – Conclusion and Final Thoughts

Follow Mike and Hannah:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724