Salomon Goes Full Sneaker Brand & The Best Of The OMA Media Event
Update: 2025-07-21
Description
Today Colin and outdoor industry insider Eoin Comerford recap their time at last week's Outdoor Market Alliance Media Event. Here is the rundown!
- Ortovox has returned fire! After criticizing the brands new mountain biking line on last week's episode, it looks like a brand representative from Ortovox may be appearing on the show soon. Stay tuned! (06:48 )
- Salomon's CEO wants to see the brand expand their products to provide more lifestyle options. A tricky proposition that others have also tried. (09:16 )
- The OMA Media Event has quickly become one of the most important industry events on the calendar for PR Agencies and the writers, YouTubers, and podcasters who make up the outdoor media scene. Colin & Eoin talk about how there is still room for the event to grow especially among the brands who would greatly benefit from the coverage they could get if they attended. (16:12 )
- Colin & Eoin's six favorite brands and products that they saw over the course of the two day event. (30:42 )
Lastly for The Parting Shot Colin has some choice words for his least favorite airport. (52:19 )
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